GARNIER
Concept: People are becoming more and more aware of the importance of skin care.
Idea: Demonstrate the effectiveness of the brand's makeup remover wipes and gels.
Execution: On te page of the magazine, the face of a washed woman is shown and on transparent sheet above it, the traces of make-up would be found.
Gender violence is increasingly visualized in the media to raise awareness of its seriousness and also to offer help to the victims. On the first page of the magazine you would see the photo of the couple apparently normal, however, when turning the page we can see the wounds that she presents.
Giving meaning to the name of this campaign: Dont look away